Monday, July 28, 2008

Usability is not just about flashy animations...

I was browsing the IKEA web site in order to find a suitable carpet for my living room. For this task you need two basic information:

1. the size of the carpet
2. the picture of the carpet's texture

Typically, the previews show the carpet's texture but in the IKEA's web site they do not include the size that it is shown when clicking on the item's preview.

This is a very simple case of usability issue that can be easily solved. It is not about the appearance of the web site but just about what information is relevant and useful for navigating the site.

If the web site is an e-commerce portal, then this issues can result into a loss of revenue due to the increasing customer's abandon rate (i.e. the user visit the site, tries to make a purchase, but the task is boring or too difficult, or just it does not find the necessary information to make the purchase).

If you want to check whether your site have usability problem you can ask help to a usability consulting company such as SimpleUI with which I am currently collaborating.


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