Wednesday, December 10, 2008

The future of Italy is in its past.

Where are the economic opportunities for Italy? They are mostly in its past!

Where exactly? In its culture heritage, in its wonderful resorts, in its beautiful lifestyle full of art, music and fine food.

If you were about to choose a place where to install a R&D center for a big company, would you chose a place where living is easy? Yes of course!

But why this does not happened in Italy, which fulfills this requirement? The answer is simple: all the rest is missing!

What is basically missing is infrastructure for business, lightweight bureaucracy, an international environment (Italians who live in Italy barely speak their own language), business and technical skills of local people (here I mean not just managers, but ordinary people), competitive universities and research centers.

So what? Maybe our last chance to survive an economical disaster is to capitalize on our past: history, art, fine food, music, ...  Somebody already calls Italy the "World's Disneyland". Why not? Entertainment is big business and we possess the necessary "know-..." What is missing now is the "how"!



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